The websites on various devices. The website was designed to be responsive.
Hazleton works asset - in spanish. The entire campaign was done in English and Spanish to reach the target demographics in Halzeton.
Hazleton works assets
Hazleton Works marketing mockup - bus wrap
Hazleton Works - Marketing Asset - GIF
Hazleton Works Marketing Asset - GIF

We also worked with a variety of stakeholders to create a digital marketing kit that was available to campaign partners. The marketing kit introduced partners to a library of customizable assets that they can share online. Partners can then post on their own websites and to their own social feeds. Doing so drives organic traffic to the Hazleton Works website and brings more awareness to the campaign.

Hazleton works marketing kit

In order to navigate the creative challenge of three distinct audiences, we tailored our message to education partners, businesses and job seekers. We worked to maintain a cohesive visual identity while crafting three distinct messages. We worked with local businesses and shot videos to tell the stories of real people. Specifically, stories of community members who are actively advancing their careers and gaining training in the Hazleton area were shared.

Our process for this project:

Web Development

  • Back End Development
  • Front End Development
  • Responsive Web Development
  • Secure Hosting Solution
  • Wordpress Custom Theme Development

Graphic Design & Branding

  • Animation & Motion Graphics
  • Digital Ad Creative
  • Logo Design
  • Outdoor Advertising
  • Photography & Editing

Marketing & Content

  • AdWords
  • Copywriting
  • Digital Advertising Campaigns
  • Social Media Marketing
  • Video Production/Editing
  • Website Content Management

Video Production

  • Drone Shoots
  • Interview
  • Motion Graphics
  • Scene Direction
  • Storyboarding
  • Video Editing
  • Voice Over

Technical Specs

  • CSS3
  • HTML5
  • Javascript
  • PHP
  • Wordpress