Why Video Content Performs Better on Social (and Why That’s Not Changing)
“Should we be doing more video content?” It’s a question that comes up a lot when we’re talking with clients, usually somewhere between content...
Award-Winning Videos and a Brand That Hooks
Our crew has been longtime members of the American Advertising Federation (AAF) here in Northeast Pennsylvania. It’s a meaningful way to connect with fellow...
The Future of AI Search Optimization
Every day, there’s a new name in the Artificial Intelligence game. From ChatGPT to Google Gemini, Claude, Perplexity, Grok, Google’s AIOs (AI Overviews)… and...
What is SEO? Part 3: Technical SEO
Ranking your website on a search engine is all about spiders. 🕷️ Not the creepy crawly kind and yes, that is just an oversimplification,...
What is SEO? Part 2: On-Page SEO
This is part 2 of a series on understanding SEO. If you’re a newbie to this world, read our article on SEO Core Concepts...
Building a Boardwalk without an Ocean
We’re big fans of a good ol’ creative brain blast. This time, we took our brainstorming to the next level during one of our...
What is SEO? A Terminology Breakdown for Beginners
As a business owner, you know how to provide your service, sell your product, or run your organization and that’s a lot on its...
Guess who: How to find and reach your target audience
Imagine being at a party where you don’t know anyone. To make connections, you’d look for shared interests, right? The same goes for marketing....
What makes a logo ‘trendy?
As we move into 2025 and take on new creative projects, I like to pause and encourage the team to take inspiration from the...
4 Tips for Telling Your Brand Story Online
At Posture, we have many roles – but one of the most important roles is that of storyteller. We work with a variety of...