Community involvement is a big part of the culture at Posture. Our crew thrives on collaboration that uses our creative powers to make a positive impact on those around us. This is in our DNA and something that is important to us. We’re humbled to be acknowledged for these efforts at the Scranton Awards for Growth and Excellence (SAGE Awards). We are honored to be recognized alongside our fellow community-minded organizations and friends in the category of best practices in community involvement. Congratulations to all the finalists!
A lot of fond memories come to mind when reflecting on our community projects but one, in particular, stands out above the rest. As longtime friends of the Scranton Cultural Center, the Posture crew jumped at the challenge of reinventing the magic that happens inside this historic building… online.
On March 11, 2021, nearly a year to the day from the impact of COVID-19 the virtual curtain was raised on Bright Side: A Virtual Variety Show. In collaboration with the SCC staff, The Posture team donated our time and talent in excess of 700 hours to fully develop, produce, and promote this brand new event which raised over $50,000 for the Scranton Cultural Center. This fundraising effort was spearheaded from our friends (and also fellow SAGE finalists) Montage Mountain Resorts.
Bright Side is an example of how Posture tries to use our creative powers to better our community. With the support of our region, we raised money for a treasured landmark in the heart of our community, but this event also brought live entertainment back to an iconic stage, and that touched more lives than we realized at the time. It brought joy to thousands of screens across our region and beyond – uniting friends and families over quality local entertainment. It ignited a creative village whose talents lay dormant for a full year. Bright Side employed union stagehands and lighting technicians, actors and dancers, singers and songwriters representing ten community organizations. Each act including multiple performers, writers, directors — little armies all perfectly curating individual performances. Musicians that hadn’t seen each other in a full year were sharing the stage again, it was emotional.
This one event touched so many lives in so many different ways: financially, emotionally, creatively, collaboratively… and that effect rippled through the lives of real people in our community. As a true partnership, this event created a catalyst for artists and audiences to come together with passion and purpose. For us, community involvement means involving as much of your community as possible, because together, we all shine a little brighter.