WRC Rebrand Campaign and Website
When WRC (formerly Women’s Resource Center) approached us for a brand update, we couldn’t wait to get started. Their organization does such powerful and meaningful work that gives hope to survivors of domestic violence and sexual assault. We knew we had to evolve into a brand identity that was equally as powerful while acting like a beacon of hope. Our team worked closely with their staff and board of directors to gather insights and review creative with certain focus groups to ensure it resonated with the intended audience. The result? A fresh new brand with printed resources and a website to empower survivors in a new era.
