Spreading the Message with Compelling Digital Content
We were more than excited at the opportunity to combine our creative forces with our friends at Rally to execute this campaign from start to finish. We were tasked with creating a multi-layered approach for Omidyar Network to share their data on what makes a successful issue advocacy campaign. We tackled this through a series of on-site video interviews with political activists and influencers from New York and Washington, D.C., which we then brought into a custom website built on a fast and smooth framework. Finally, we designed a book that reported on all the research data in greater detail – complete with colorful custom infographics.