Geisinger health system is the leading healthcare provider in Northeast and Central Pennsylvania. With a growing number of clinics to staff with quality physicians, a video campaign was the perfect way to hit their target audience. Our task was to showcase the core values that make working at Geisinger much more than a job, but part of a family.
Our partners at Geisinger already had pretty powerful visual standards for print marketing, but we had the pleasure of bringing them to life with motion. A deep dive into the DNA of Geisinger culture helped us pair values with action items to visually show this company is true to their word and practices what they preach.
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