Baking up a brand for a community nonprofit
Bread Basket of NEPA needed a nonprofit rebranding in order to carry out its simple yet important mission: to reduce food insecurity in our community. Their previous branding did not fully express their warm and welcoming attitude. Likewise, the visual look of the brand did not fully align with the services that Bread Basket offers in local neighborhoods. We worked with the board of directors to establish their updated brand guidelines. Our design team refreshed the digital and physical brand presence with a new look that was timed to launch with their annual appeal campaign. The new brand certainly leaves us hungry to see more from Bread Basket in the future!