As we move into 2025 and take on new creative projects, I like to pause and encourage the team to take inspiration from the 2024 Logo Trend Report. The emphasis on experimental techniques like liquefying, gradients, and playful “sticker-like” elements challenges our design team to create visual identities that are adaptable and immersive – aligning with how brands now exist across dynamic digital spaces.
Some of my favorite trends to come out of 2024 underscore the importance of crafting logos that work seamlessly with broader brand elements like patterns, animations, and textures. These elements prompt us to view branding as an interactive ecosystem, rather than focusing solely on the logo as the defining mark. This is why our creative team builds logo presentations or brand guides that show how every element holistically contributes to the storytelling and emotional resonance of a brand.
So, was the Posture team on trend in 2024? Take a look at some highlights below to find out!
Trend: Center Point
“Where an asterisk can become weighty at the center with converging strokes, this solution allows the designer to open up negative space. Carving a wider channel between elements or rounding off arrow points can create a double impact of a symbol inside of a symbol.”
Our take: The Armature
Our brand for The Armature represents many different forms of artistic expression converging in one organization that connects people to the humanities.
Trend: Stickers
“Making the evolutionary jump from stickers to logos seems like a natural jump for a generation using this currency to express opinions, quips, and affinities. Some of these sport shadows or dimensional artifacts, and others merely have that exterior trim zone that we’d see on many sports mascot marks.”
Our take: The Brain Trust
A brand in the gaming industry deserves a fun and interactive brand to match. And who doesn’t love a good die cut sticker?
Trend: Corner Chop
“Occasionally these chopped corners are removing the offensive points or easing them down. Often, they are removed to create dimension to show a receding angle of a 3D object or to help define space by serving as a triangular shadow casting across an illuminated surface.”
Our Take: StratEdge
What better place to add a “corner chop” than for a brand that literally puts business leaders on the cutting edge? You get the point.
We are always challenged to stay nimble and adaptive as designers, regardless of the trends that come and go. The future of branding is not only about logos, but about creating multi-sensory experiences that connect emotionally with audiences. Wherever your next brand journey takes you, make sure to bring us along for the ride.
