Women’s History Month is a good moment to acknowledge what we see every day; women have been actively shaping the creative spaces we work in, and they will continue to do so whenever they’re given the spotlight they deserve.
At Posture, that’s not something we observe from a distance. It shows up in who we look up to, what we learn from, and how we approach creative work itself.
Liv here, content writer. The following list I’ve compiled started as a “who are we actually inspired by” conversation—not research—just the people we already keep coming back to in how we think.
Each of these creative role models connect directly to someone on our team in different ways, and those connections are what help fuel our team’s creative process.
Content
Most content moves too quickly to leave anything behind.
Poet Rupi Kaur is someone I (Liv!) look to for inspiration on how much can be said by removing everything unnecessary and leaving only what carries meaning.
Her writing is short, direct, and emotionally clear in a way that does not rely on embellishment or excess language to connect with people.
That idea shows up in how we approach content at Posture, where clarity matters more than volume and where what you leave out is just as important as what you include–especially in social, email, and other marketing pieces that require a strategic hook to grab the audience’s attention.
Video
Video is where decisions stop being abstract and start becoming visible in real time.
Autumn Arkapaw is someone our production manager, Jamie, looks to when thinking about how cinematography can carry emotion without needing to explain it.
Arkapaw’s 2026 Oscars recognition as the first female cinematographer to win an Academy Award has only amplified the conversation around her work, especially how her Sinners’ cinematography is being discussed across the industry. It’s a reminder that cinematography doesn’t just capture emotion, it builds it frame-by-frame through decisions most viewers never notice.
Design
Design is often most powerful when it doesn’t immediately call attention to itself, even though every part of it was carefully considered.
Annie Atkins is an influence for one of our graphic designers, Desiree, because her visual systems feel like they belong inside the world of a film, not added on top of it. In The Grand Budapest Hotel, her work shows up in small details (like the Mendl’s packaging and other props), but those moments quietly hold the whole world together through design that stays true to the story and never breaks character.
Jessica Hische is a reference point for Kat, our creative director, especially in how she treats typography like it carries a voice of its own, while still keeping everything clean and precise. Her work sits in that space between expression and structure without feeling overdone—a balance we think about a lot at Posture when we’re trying to make work feel human.
Lastly, Wonderkind Co. stands out for how consistent their work feels from product to content to photography, with everything feeling like it belongs to the same world instead of separate pieces. That kind of cohesion is something our videographer, Amanda, looks to for inspiration in how she thinks about building visual work from start to finish, where every part supports the same overall feel for audiences.
Right Now
There is no single way to do creative work well, but what connects all of these women is a clear sense of direction and the ability to hold onto it without diluting the work in the process.
That clarity is what separates work that gets noticed from work that actually stays with people. In this industry, that difference matters more than anything else.
The creative world is always shifting, and the standard moves with it whether you are paying attention or not. The work gets sharper, expectations rise, and the bar keeps moving.
At Posture, this shows up in how we get through each project. Women’s History Month is a reminder of what’s already true year-round: women are actively shaping the direction of creative work, and that influence extends far beyond a single moment of recognition.
We’re proud to work alongside people who set that standard through what they create.
If you want to meet the women (and the rest of the team!) behind how we think and create, you can find them here: https://getposture.com/about/
This inspiration and standard isn’t something separate from Posture. It’s part of us.
