The holidays are here, and we’re premiering a gift just for you: Posture Hallmarketing’s The Reel Holiday Feels.
If you’ve spent even a sleigh ride’s worth of time with me, you know I’m a certified Hallmark Christmas movie superfan – and will attempt to convert anyone in my tracks. They evoke a sense of nostalgia and magic that transports you into charming, snow-covered towns filled with twinkling lights, meet-cutes, and a predictably heartwarming ending. It’s feel-good storytelling wrapped up with a bow.
But it’s not just the holiday spirit that gets me – it’s the branding and marketing brilliance behind it all. Hallmark is a masterclass in creating a cohesive, unmistakable feel. And as an agency that lives for storytelling and branding, it was a no-brainer for us to draw some playful inspiration from their festive playbook for our holiday card this year.
We’re demonstrating what happens when design, web, video, and content come together to tell a story.
That’s how Reel Holiday Feels was born.
Branding magic
Hallmark holds the ability to create a world so immersive, you feel like you’re part of it. That’s no accident. It’s the result of intentional design and storytelling. From their warm, cozy color palettes to their signature snowy scenes and idyllic towns, their visuals are as recognizable as a glowing Christmas tree in the town square.
This level of consistency is something we strive for at Posture, whether it’s designing a logo, building a website, or producing a video. It’s all about creating a unified experience that sticks in people’s minds.
Storytelling that hits home
Hallmark’s formula is genius. Sure, the plotlines are predictable, but they work. They’re unapologetically sentimental, and that’s what makes them so powerful.
At Posture, we know that storytelling is the heart of any great content. Whether we’re crafting a campaign, producing a video, or writing a blog post, our goal is to create emotional connections that resonate. Like Hallmark, we believe in telling stories that evoke all those warm and fuzzy feels, the kind that linger long after the credits roll.
Social media that sparkles
Hallmark’s social media game is another reason they shine brighter than a star on top of the tree. From interactive polls to behind-the-scenes content and fan shoutouts, they’ve built a merry and engaged community of holiday movie lovers.
This is a strategy we’ve fully embraced for Reel Holiday Feels. By showcasing behind-the-scenes moments and engaging with our audience, we’re inviting people to experience the magic of what we do. And just like Hallmark, we’re making sure every touchpoint feels warm, fun, and full of joy.
Labor of love
Here’s the best part: the people you see in front of the camera for Reel Holiday Feels are the same ones who are behind the camera. This project is 100% Posture-made, from the cheesy scripts to the festive sets to the final edits. It’s a celebration of our team’s creativity and collaboration, and a reflection of the passion we bring to every client project.
Whether it’s a festive campaign or a project that lasts all year long, this is what we do best.
Why we did this
The holidays are all about connection, and this project allowed us to connect with our peeps in a fun, creative way.
If you’re looking for a multi-faceted digital campaign that brings your brand to life, we’re here to make it happen. Let’s create something unforgettable together.
In the meantime, grab some cocoa, cozy up, and enjoy the Reel Holiday Feels. We hope it warms your heart as much as it warmed ours to create it.
