Spring is here, and our feeds are blooming. We’re talking clever campaigns, sharp design, and content that made us want to up our game. Here’s what caught our eye in March – and why it made the cut.
Rolling loud: ‘The Monkey’ Bus Wrap Promo
Sometimes you just need a full-size bus to prove the point – sometimes that bus may or may not be full of headless mannequin cheerleaders? (Trigger warning!) No matter what, it’s big, bold, and rolling proof that great design can move people – literally.
Makes me want a hot dog real bad: Oscar Mayer Weinermobile
We can’t believe it took us 24 years to learn we can track the Oscar Mayer Wienermobile. This is the kind of ridiculous brand commitment we live for.
Buy a vowel: Aberdeen restores its Es
Removing vowels isn’t cool anymore – and apparently, calling out weird branding is. Aberdeen’s pivot back to full spelling is proof that clarity wins.
Sober curious: Corona Cero & the World Surf League Ad
Zero alcohol, full impact. Clean visuals, breezy storytelling, and the kind of branding that makes you want to raise a (non-alc) cold one. This team up between Corona and the Word Surf League by Ogilvy has it all.
Sour, sweet, and psychedelic: Sour Patch Kids on Instagram
Nutter Butter made the rounds last year with their trippy, colorful, and slightly disturbing social media posts. Sour Patch Kids (who, just like Nutter Butter, are owned by major snack company Mondelēz International) officially joined the unhinged socials train.
VIP treatment: Eventbrite Rebrand by BUCK
Buck brought Eventbrite with vibrant color and smooth animation.
Bloody good: Longbottom & Co. Rebrand By Derek&Eric
Playfully proper branding with personality matched with a royally clever campaign go together like Bloody Marys and brunch.
Love your Mother (Earth): Great Wrap By AFOM
Sustainable packaging that doesn’t skimp on aesthetics. Great Wrap proves that compostable can still be cool.
