If we popped up on your social feed recently, a day at the pool may have seemed like just another one of our crazy antics (or team building as we like to say.) But really, Posture Poolooza was anything but an afternoon on a whim. A well-crafted branded experience will transport you to a different world, one where your brand’s story comes to life in vibrant, unforgettable ways. This summer, we wanted to create our own magical citrus-inspired experience and use that as a way to show the world our storytelling superpowers.
The Brainstorm: Crafting the perfect concept
The first step in creating Posture Poolooza was an extensive brainstorm session. We wanted something that would be fun to produce, entertaining to watch, and subtly showcase our wide array of services. What started as a quick little TikTok took on a life of its own. We crafted a concept that was both campy and uniquely ours: a summer pool party featuring our team, drenched in our signature orange.
Creating the Story: From idea to script
Once the concept was in place, we moved on to story creation. Summer and pool parties are the ultimate symbols of fun and relaxation, and we wanted to capture that essence while highlighting our skills. We planned a series of quirky scenes that would unfold at the pool party, telling a story featuring our creative crew.
Pre-Production: Laying the groundwork
Pre-production was all about meticulous planning. We scouted the perfect location that would provide the right backdrop for our orange-themed party. Storyboarding was crucial, as it helped us visualize each scene and ensure we captured every detail we envisioned. Shopping for props was a particularly fun challenge — finding everything in orange was no small feat, but it was essential for creating a cohesive branded environment.
The Shoot: Bringing the vision to life
On the day of the shoot, the weather was hot, but our team’s enthusiasm was even hotter. We had a carefully planned shot list to ensure efficiency, particularly for scenes involving water. Attention to detail was paramount, from the labels on cans to the signs in the background, every element was meticulously crafted to enhance the overall branded experience. These details might seem small, but they are what transform a simple video into a fully immersive brand story.
Showcasing our services: More than just a video
Posture Poolooza isn’t just a fun summer video; it’s a demonstration of what we do for our clients. Whether it’s a digital campaign, a custom website of any size, or an in-person event, we bring brands to life through careful curation and creativity. We are problem solvers and storytellers, bridging the gap between the digital and physical worlds. We handle everything from content creation and developing a creative strategy to ensuring on-screen and in-person continuity with signage, stage decor, lighting, and branded materials. This comprehensive approach ensures every detail aligns with the brand’s story and message.
Why branded content matters
Creating branded content is more than just fun videos — it’s about crafting a story that resonates with your audience and leaves a lasting impression. At Posture, we believe that every detail counts. It’s the magic in the minutiae that makes a brand memorable and engaging. By immersing your audience in a carefully curated environment, you create connections that go beyond traditional marketing.
Ready to make your own magic?
Posture Poolooza was a blast to create, but more importantly, it was a testament to the power of a well-executed branded experience. It’s what we love to do, and it’s what we can do for your brand. Ready to bring your brand’s story to life in a magical, memorable way? Let’s chat and make some magic together!
