We made a film! (Yes, we’re serious.)
We tell stories every day. But this time, we told one just for the thrill of it. As a group full of writers, videographers,...
What I learned about leadership from the women shaping NEPA
I recently had the opportunity to participate in the Leadership Northeast’s Amplify: Women’s Leadership program. This three-month course was focused on building connections with...
Time out! Let’s talk about why the Big Game’s commercials are the real MVPs
Fellow brand strategists, creative connoisseurs, and lovers of the almighty 30-second spot: are you ready to kick things off? If you know me, you...
The art of immersive storytelling: From pop stars to your brand
What do Lady Gaga, Taylor Swift, and Tyler, the Creator have in common? Beyond their music, they’re masters of immersive storytelling. Each album isn’t...
October Posture Picks: Monthly marketing trends & campaigns we love
Welcome back to Posture Picks! For our second roundup, we’re diving into another month of standout marketing trends, rebranded logos, and industry insights that...
Inspiration, Imposter Syndrome, and Self-Care in Design
The creative process is often exhilarating, but it’s no secret that it can also be emotionally and mentally taxing. At the HOW Design Live...
From Spark to Strategy: Turning Ideas into Action
At Posture, we love the ideation process, but ideas need to lead somewhere. Turning a creative spark into a solid, actionable strategy is essential...
Creative Ideation: The Power of Human-Driven Ideas
In a world where technology is advancing rapidly, we believe that human-driven ideas remain at the core of great design. While AI can replicate...
Are Influencers Dead?
Scrolling your social feeds might sometimes feel like you’re watching a commercial. Whether it’s musicians, actors, athletes, or other people with larger online followings,...
AI in Design: Your Creative Partner, Not Your Replacement
AI is freeing us from time-consuming tasks, allowing us to focus on high-level thinking and creative execution. AI is helping us become more efficient,...