We’re big fans of a good ol’ creative brain blast. This time, we took our brainstorming to the next level during one of our summer cookouts. The Posture crew split into teams and challenged ourselves to dream up our very own boardwalk shops. Each team cooked up a unique concept, complete with sketches, names, and personalities, then presented them together to create what became the ultimate summer playground: the Posture Boardwalk.
But the real magic wasn’t just in the sticky notes and sketches, it was in watching those wild ideas jump off the page. After sketching out logos, we transformed them into polished vector designs and fed them through AI generators to imagine what these shops might look like in real life. We were even able to make things move with AI video. Suddenly, our brainstorms weren’t just ideas anymore; they were destinations.
Check out the shops we dreamed up below. The only question is: where would you drop your summer allowance first? My money would be spent on Brain Freeze ALL day.
Airheads
We integrated the idea of airbrush shirts and kite shops for a one-of-a-kind custom airbrush kite shop. Lots of things in the air, here!
Descriptive inspo for bringing this to life:
“A cheerful seaside boardwalk kite shop painted in bright coastal colors, with a bold retro-style sign featuring kites and playful lettering. Kites hang in the windows, their tails fluttering as if caught in the ocean breeze. The shop feels whimsical, carefree, and full of summer joy, with the ocean glistening in the background.”
Brain Freeze
This concept felt close to our hearts, as we experience brain freeze frequently in the creative world! So why not lean into our creative block with a stone cold ice cream shop?
Descriptive inspo for bringing this to life:
“A bright pink seaside boardwalk ice cream stand with a playful, edgy theme. The shop has a bold neon-style sign featuring a cartoon skull with scoops of ice cream and sprinkles on top, with the words ‘Brain Freeze’ in large, colorful letters and the tagline ‘Ice Cream to Die For.’ The serving window has white subway tile inside and a single ice cream cone displayed on the counter. The vibe is quirky, fun, and eye-catching, with a mix of retro boardwalk charm and modern, edgy humor.”
The OG OC
We love anything orange, but nothing quite beats a refreshing orange crush. That’s where the OG OC comes in with refreshing orange flavor in every cup and a chill vibe to sip it in.
Descriptive inspo for bringing this to life:
“A seaside boardwalk juice bar called ‘The OG OC,’ painted in rich green with a glowing neon orange slice sign. The small shack has a walk-up counter serving ice-cold orange crushes and colorful frozen drinks. The vibe is refreshing, energetic, and coastal, with a playful retro feel perfect for hot summer days at the beach.”
The Swirlery
Don’t you just love those shops where you could mix and match colors of sand and layer them up in a cool looking container or bottle? Now imagine it’s a delicious slushie! All the fun of sand art, but way more delicious.
Descriptive inspo for bringing this to life:
“A vibrant seaside boardwalk slushie stand painted lime green with bold retro signage reading ‘The Swirlery – creation in a cup.’ A rainbow slushie with a striped straw sits at the counter, brimming with colorful layers and fresh garnishes. The vibe is playful, refreshing, and full of summer fun—perfect for cooling off by the ocean.”
Where will the boardwalk take us next summer? We’ll have to dream up even more shops to keep vacation-goers coming back for more! We always love taking time to stretch our creative muscles so we can add in more fresh ideas with our everyday work.
