Our crew has been longtime members of the American Advertising Federation (AAF) here in Northeast Pennsylvania. It’s a meaningful way to connect with fellow creatives and students in our region, and in more ways than one, it has helped shape who we are. Some of our longtime team members first connected through AAF, and Posture would not be the same without that influence.
One of AAF’s most notable programs is the American Advertising Awards, a celebration we enjoy being part of every year. It is genuinely inspiring to see the level of creative work happening all around us. While it is never about winning, it is always rewarding to see work recognized among peers.
AAF operates as a three-tiered organization, with local, regional, and national competitions. That means the work created here in NEPA has the opportunity to go far beyond our backyard. Winners at the local level can advance to the District 2 competition, and from there, move on to the national stage.
When we enter, we focus on projects that reflect true collaboration with our clients. Work that represents a shared vision brought to life.
Here’s a look at some of the work that stood out this year.
FitAF: Our Sh** Is Actually Good
Just as the name says…
We took over the kitchen for the day and built a scene that feels as bold and unfiltered as the brand itself. Controlled chaos, energy, and showing who they really are. From flying utensils to rocket launches, FitAF allowed us to creatively show what they are all about.
This spot won Best Single Spot for Film, Video, and Sound, along with the People’s Choice Award. And, if we’re being honest, the People’s Choice hits a little harder. People didn’t just watch it, they loved it. That’s why we do what we do.
Slusser Law: Trust Us
There are tons of lawyer commercial tropes out there. Legal ads tend to follow a universal “script”… and not a subtle one. When making one, the question of whether or not to follow it is a tough one.
So instead of avoiding the cliches and tropes, we used them. Then pushed them far enough to make a point: Slusser Law cuts through the noise and says it like it is. No gimmicks, just real results.
The result picked up Best Single Spot for Film, Video, and Sound, along with Judge’s Choice, which tells us that our idea landed exactly where it needed to.
Fish On Tackle Club: Branding
This one was all about the catch.
We created a fresh brand for this fishing lure subscription box designed to hook both seasoned fishers and those just getting started. From the box to the website, every detail was built to capture that feeling, the anticipation of what’s inside, and the simple joy of getting out on the water.
The good vibes were caught from the judges as well, winning Judge’s Choice for an Integrated Brand Campaign. We loved being involved in the new box design, custom stickers, and website, which you can check out here.
Congrats to all the great creative recognized at this year’s American Advertising Awards, and a big thanks to AAF NEPA for another fantastic event. Cheers to our partners for trusting us with ideas that don’t always take the obvious path. Their trust is what makes work like this possible!
