August Posture Picks: Monthly marketing trends & campaigns we love 

August Posture Picks: Monthly marketing trends & campaigns we love 

Marketing Brew: Spotify created its first audio gaming ad for Netflix’s ‘Happy Gilmore 2’ Mixing nostalgia, audio ads, and in-game humor? Spotify and Netflix...

Building a Boardwalk without an Ocean

Building a Boardwalk without an Ocean

We’re big fans of a good ol’ creative brain blast. This time, we took our brainstorming to the next level during one of our...

July Posture Picks: Monthly marketing trends & campaigns we love

July Posture Picks: Monthly marketing trends & campaigns we love

Business Insider: Ryan Reynolds’ ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad Ryan Reynolds’ agency Maximum Effort produced the viral ad...

What is “good” advertising?

What is “good” advertising?

“Ugh, these ads are evil!” That was a frustrated claim I heard recently during a conversation with friends. The topic? How in-app promotions and...

May Posture Picks: Monthly marketing trends & campaigns we love

May Posture Picks: Monthly marketing trends & campaigns we love

Hammer Creative: The Walking Dead Survivors A gritty, cinematic campaign that proves mobile game trailers can pack just as much punch as Hollywood blockbusters....

Our Top Takeaways from EMPOWER Conference 2025

Our Top Takeaways from EMPOWER Conference 2025

Last week, our team had the opportunity to attend an inspiring conference hosted by The Greater Scranton Chamber of Commerce, an organization we’ve been...

What I learned about leadership from the women shaping NEPA

What I learned about leadership from the women shaping NEPA

I recently had the opportunity to participate in the Leadership Northeast’s Amplify: Women’s Leadership program. This three-month course was focused on building connections with...

Posture Picks: Monthly marketing trends & campaigns we love

Posture Picks: Monthly marketing trends & campaigns we love

Another month, another round of Posture Picks! This time, we’re uncovering fresh trends, inspiring redesigns, and bold ideas that had us buzzing. Ready to...

What makes a logo ‘trendy?

What makes a logo ‘trendy?

As we move into 2025 and take on new creative projects, I like to pause and encourage the team to take inspiration from the...

October Posture Picks: Monthly marketing trends & campaigns we love

October Posture Picks: Monthly marketing trends & campaigns we love

Welcome back to Posture Picks! For our second roundup, we’re diving into another month of standout marketing trends, rebranded logos, and industry insights that...