At Posture, we’ve been closely following the rapid advancements in artificial intelligence (AI) and its potential to revolutionize the design process. While AI has been a hot topic in recent years, we believe it’s not here to replace creativity but to enhance it.
As Stephen Gates, global digital product and design leader, put it, “AI isn’t going to take your job, but someone using AI definitely will.” AI is an extra set of hands (or brains) that can help us streamline processes and tackle repetitive tasks.
AI as a Creative Assistant
AI can be used in design for everything from organizing your to-do list to enhancing photography and video content. We saw several practical use cases during the HOW Design Live conference, where AI tools were used to:
- Automate task management.
- Assist in generating content ideas.
- Enhance original photography by making adjustments you didn’t even think possible.
- Improve UX research by analyzing user behavior patterns.
- Provide instant mockups for design revisions, saving hours in early-stage prototyping.
- Optimize SEO strategies and content alignment by processing vast datasets in seconds.
Ronsley Vaz of Amplify Ai emphasizes the importance of embracing this technology by stating, “We don’t want to be the most intelligent species that fears intelligence.” At HOW Design Life, he reminded us that we’ve seen technological revolutions before. The Industrial Revolution commoditized machines, and the information age capitalized on computers. Now, we’re living in the era of intelligence, where AI is the new frontier. And just like those previous revolutions, those who adapt will thrive.
“We don’t want to be the most intelligent species that fears intelligence.”
AI and Human Cognitive Tasks
AI frees us from time-consuming tasks, allowing us to focus on high-level thinking and creative execution. By handling the repetitive, technical work, AI lets us direct our energy towards what matters most: strategy, innovation, and creativity.
The Role of AI in Design
Rather than thinking of AI as a competitor, we should view it as a collaborator. At Posture, AI allows us to focus on high-level creative work while it handles the groundwork. Whether enhancing original work, conducting project research, or automating small tasks, AI gives us more time to do what we do best: create.
The takeaway? AI isn’t coming to replace your role as a designer. But not adopting AI could leave you behind in an increasingly fast-paced industry.
