Welcome to the PosturePedia.

There’s a lot of technical mumbo jumbo that comes with our line of work. Some terms and ideas, however, are so ubiquitous that they deserve a quick explanation, and how they can affect you. So, we’ve decided to compile a list of what we feel are the most frequently asked questions to help you understand more about what we do.

What’s a domain?
What does hosting mean?
What’s the difference between web design and web development?
Why should I have a personalized email address at my domain name (me@mywebsite.com)?
What does an SSL Certificate Do?
Why should my site have a responsive design?
What is a CMS?
I thought I would have a finished website and e-store in a week – why is it taking so long?
What resolution size should my images be?

What’s a Domain?

Domain A website acts as your home on the internet, which makes the domain your online street address. They are registered through the Internet Corporation for Assigned Names & Numbers (ICANN), and have to be renewed (usually on a yearly basis) so no one else can take your address and move into your house, which would definitely be awkward.

What does hosting mean?

HostingEvery website requires a physical place to live in order for people to see it. This is the server, and you need to rent or buy actual space on that server to give your site a place to live. Hosting is usually a monthly bill, and also takes into account how much traffic your site is receiving. A lot more goes into keeping the doors to your site open if more people are trying to get to it at once.

What’s the difference between web design & web development?

WDDImagine an architect and an engineer – both are crucial to getting your dream home built, and rely on each other to get the job done. They both have vitally important roles to play in the process, but the two roles they perform are vastly different. The same goes for web designers and developers – the former creates the look and blueprint of your site, while the latter takes that blueprint and creates a real-life, working version of it.

Why should I have a personalized email address at my domain name (me@mywebsite.com)?

emailIf you’re investing in a shiny new website, but are still performing all of your correspondence from “insidejoke394824@theoldestsiteever.net”, you’ll be missing that unique, professional polish that you deserve. It’s like throwing a party but using dirty napkins as invitations. Plus, if you have employees, it cleans the clutter of sifting through your address book for those unique email addresses, and lets you better separate work life from personal life.

What does an SSL Certificate do?

SSLThink of it as home security – if there’s any money in your house, anyone could come take it if you leave your front door wide open. If your users need to put in any contact or credit card info, then having an SSL (Secure Sockets Layer) Certificate is a must-have. SSL Certificates encrypt your website, blocking any data transfer from being publicly visible, and ensure that any sensitive information is properly protected. This is renewed yearly to ensure that data is being properly encrypted and protected.

Why should my site have a responsive design?

ResponsiveIn April of 2015, Google updated its search algorithms to stop promoting pages that did not have either a mobile site or a responsive design. With how many screens are in front of people these days (laptop, mobile phone, tablet, etc.), having one website that will scale to fit every device every time is the best way to reach your customers/clients/alien life/etc. Responsive designs are cleaner, easier to use, and negate the need for having multiple site designs that may look drastically different and could become quite costly to maintain.

What is a CMS?

CMSWhen you buy a house, undoubtedly you’ll add furniture, appliances, photos of your loved ones – everything that makes a house a home. A CMS (Content Management System) is what you use to make your website your own. From a CMS platform, you can add blog posts, pages, photos, videos, products – anything you want to your site. It makes customizing and updating your site super simple by having a convenient user interface, rather than having to go through lines of code to make changes.

I thought I would have a finished website and e-store in a week – why is it taking so long?

TimeFrameThere’s many different aspects to creating and delivering a website that is designed from the ground up for you, while making sure that we remain transparent and open about every step we take. We base what we do around your needs and wants, and base our work, revisions, and edits around your feedback. Coming to a solution that’s both beautiful, engaging, and well-designed isn’t an exact science – it’s a dynamic, ever-evolving relationship.

What resolution size should my images be?

ResolutionYour logo is one of the most important pieces of your company’s brand as a whole. It’s what everyone will associate with you before they ever interact with you. But if it’s a pixelated, undecipherable mess on an ad you just spent ⅓ of your marketing budget on, people won’t even give you a second thought. Make sure that you always use the highest possible resolution every single time – your web designers will love you for it.